Getting Started: Keith McIvor (Optimo)

Off The Record spoke to Keith McIvor (JD Twitch) from Optimo about life in the music business...


Q: How did you get your start in music?

A: I started off by chance really. Knowing I had a lot of records I was asked to dj at a night in Edinburgh that went on to become very successful and next thing I knew that was what i was doing for a living. I had always wanted to work in music but had thought I'd probably get into it from working for a record label rather than as a performer.


Q: What is best thing about your work?

A: That my work is also my passion, being my own boss, getting to work on lots of great projects and going to lots of different places.


Q: Give us one tip for anyone looking to work in music

A: Perseverance!